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Stanley Cup’s Strong Ratings No Match for Reruns

Jun 3, 2008  •  Post A Comment

Game 5 of the Stanley Cup finals was a triple-overtime thriller on NBC that scored the best metered-market ratings in nearly five years for a Stanley Cup game. However, entertainment repeats on Fox and CBS kept the Pittsburgh Penguins-Detroit Red Wings match from skating away with the ratings crown on a Monday night with no runaway winners.
According to preliminary national data from Nielsen Media Research that is likely to be refined later in the day, Fox’s lineup of “Bones” and “House” repeats averaged a 2.4 rating among the 18- to 49-year-old viewers most desired by advertisers and 8 million viewers overall.
CBS’ all-repeat Monday night lineup averaged a 2.5 rating in the demo and 7.9 million viewers.
ABC’s combo of “The Bachelorette” and “The Mole” mustered up an average 2.1 in the demo and nearly 5.9 million viewers to finish fourth behind the hockey game, which posted a 2.5 in the demo and 5.8 million viewers. “The Mole” barely poked its ratings head up, averaging a 1.9 in the demo and 4.7 million viewers, the lowest showing of the night other than The CW.
The CW’s lineup of “Gossip Girl” and “One Tree Hill” repeats averaged a 0.6 rating in the 18-49 demo and 1.3 million viewers. In The CW’s chosen target of women 18-34, the average for the night was 0.8.

44 Comments

  1. I’m still waiting for an all-Canadian finals. That will be a smash hit on NBC!

  2. Why report the Stanley Cup’s ratings were so improved without telling us what they were?

  3. It’s a shame the U.S. is so xenophobic that it can’t embrace hockey as the world sport that it is and even the “great” ratings are poor by any standard. Heck, when a repeat’s numbers can beat a live championship game, that is the apex of ‘sad’. One look at the NHL and you will arguably find one of the most diverse group of players from around the world of any sport, barring soccer. This is a championship game for goodness sakes!

  4. Yes, a shame that a sport that packs 60 minutes of action into 60 minutes – or 110 minutes of action into 110 doesn’t generate the excitement of the endless, unwatchable foul-shot and time-out fest that is the NBA. But, then again, people watch golf.

  5. Hey, guys/ladies What WERE NBC’s Stanley Cup Numbers?
    Thanks,
    Peter Bright

  6. NEW YORK – June 3, 2008 – Last night’s thrilling Game 5 of the Stanley Cup Final on NBC earned a 4.3 overnight rating and an 8 share (8 p.m.-12:45 a.m. ET), the best overnight rating for a Stanley Cup Final Game 5 in six years (2002 – Carolina-Detroit, 4.5/8) and the best for an NHL game on NBC since NBC reacquired the NHL in 2004. The rating, which peaked at a 5.8/10 from 11-11:30, was up 79 percent over last year’s Game 5 on NBC (Anaheim-Ottawa, 2.4/4). Also, NBC’s Saturday night Game 4 coverage captured the night in Adults 18-49, the first primetime victory for the NHL in seven years (see below).
    -From Kukla’s Corner

  7. IT’S A SHAME NBC DOES SUCH A BAD JOB ON COVERAGE ON ALL SPORTS GLAD I LIVE IN AN AREA WHERE I CAN GET CANDIAN STATIONS!!! DOWN WITH NBC UNLESS THE GET CAMERA MEN WHO KNOW HOW TO COVER SPORTS!! WILL NEVER WATCH THE!! THE PEACOCK HAS FLOWN THE COOP SHOULD SEE THE DIFFERECE I DID WITH PIC IN PIC SO ALL I HAVE TO SAY IS SO LONG NBC HOPE YOU TAKE A BIG HIT IN CHINA!!

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