Logo

Ad Spending Falls 1.4% Through June

Sep 18, 2008  •  Post A Comment

Advertising spending across all media fell 1.4% during the first half of 2008, the Nielsen Co. said Thursday.
Despite the overall declines compared with the first six months of 2007, some television categories showed growth during the first half, including cable TV, up 8.1%, syndication, up 7.2% and Spanish language TV, up 4.5%.
Local TV spending rose in part because of advertising in the primaries of the current political campaigns, with spot up 2.9% in smaller markets and 2.6% in the largest 100 markets.
The broadcast networks, affected by the Writers Guild of America strike, recorded a 6% drop in ad revenue, according to Nielsen.
Nielsen listed Internet spending as declining 6%, though separate numbers from Nielsen online pointed toward a gain of 11%. The 6% decline figure included cost-per-thousand, user-based and, image-based advertising. It did not include paid search advertising, text only, paid-fee services, performance-based campaigns, sponsorships, barters, in-stream (“pre-rolls”), players, messenger applications, partnership advertising, promotions and e-mail campaigns or house advertising activity.
Nielsen Online’s separate details on first half 2008 Internet spending, estimated 11% growth in overall spending when including paid search and online video advertising.
(Editor: Baumann. Adds Nielsen Online in last paragraph.)

5 Comments

  1. Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

  2. I agree with your thoughts here and I really love your blog! I’ve bookmarked it so that I can come back & read more in the future.

  3. Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.

  4. Way to focus and straight to your point, i love it. Keep up the work people. Dont let anyone stop us bloggers.

  5. I think you should be aware that the comment before me may be spam.

Your Comment

Email (will not be published)