Logo

Google, NBC Universal Team for TV Ads

Sep 8, 2008  •  Post A Comment

NBC Universal is providing Google with a big foothold in the business of television advertising.
In a deal announced Monday, Google will employ its TV Ads platform to sell spots on some of NBC Universal’s cable networks. Google TV Ads uses extensive viewership data to tell advertisers which messages consumer are responding to and quickly make adjustments to maximize sales.
The two companies will share in the revenue from ads sold using the Google TV Ads platforms, they said in a statement.
Included in the deal are NBC cable networks Sci Fi, Oxygen, MSNBC, CNBC, Sleuth and Chiller.
NBC Universal said the deal could expand in the future to other NBC Universal properties, which include top-rated cable network USA Network and NBC, the fourth-ranked broadcaster.
Google and NBC are also looking at ways to apply TV Ads to local markets.
Most television networks have been reluctant to turn over responsibility for selling ad inventory to a third party or to an electronic system. They are concerned that the ads would become a commodity and that their own sales arms’ ability to get top dollar for spots would be compromised.
An attempt to create an auction system for ads was recently abandoned by eBay when most cable networks refused to make spots available to advertisers using the system.
Google has been interested in getting into the television.
Goggle already has a deal to sell some national ads on the DISH satellite TV service. The Google TV Ads platform uses second-by-second set-top box data to measure viewership.
NBC and Google said they also plan to collaborate on a series of custom marketing and research projects using the Google TV Ads platform.
“We’re extremely pleased to join forces with Google on this effort, which will help us develop better accountability and [return-on-investment] metrics for our advertisers and attract an entirely new group of clients to television advertising,” NBC Universal President for Sales Mike Pilot said in a statement. “This is another step in our commitment to trying innovative advertising approaches and testing new technologies that can help benefit our clients.”
NBC said it was continuing to sell time direct to agencies and advertisers. The company said it expects to add new, smaller advertisers who currently are not buying television time but might be attracted to the Google system.
“The Google TV Ads platform is making television advertising more accountable and measurable and we’re pleased with our progress to date,” said Tim Armstrong, president of advertising and commerce, North America, for Google. “Our partnership with NBCU will help us bring the power of television to a broader set of advertisers as well as give our current advertisers increased reach through our system.”
(Editor: Baumann)

16 Comments

  1. Thank you very much
    programs information
    good.

  2. Excellent job.

  3. In conclusion, disagreeing with this particular idea to any degree is always censorship, and that’s normal for you and your misdefined 19th-century agenda.

  4. I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one these days.. :)

  5. Keep focusing on your blog. I love how we can all express our feelings. This is an extremely nice blog here :)

  6. thanks for the read I liked it.
    I really like the layout of your site.
    I have bookmarked. thanks

  7. Neat blog layout! Very easy on the eyes.. i like the colors you picked out

  8. The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.

  9. I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one these days.. :)

  10. I commonly don’t respond lying on websites nevertheless you maintain several good quality comprehensible material.

  11. High quality info here! Keep up the great work. I love the feelings being expressed.

  12. It is great to find some thing value looking at. Would seem like everybody is starting a site and tossing up whatever pops into their mind. Generally it doesn’t make great sense. I am pleased to determine that shouldn’t be the situation right here.

  13. Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care and see you soon

  14. High quality info here! Keep up the great work. I love the feelings being expressed.

  15. Interesting thoughts here. I appreciate you taking the time to share them with us all. It’s people like you that make my day :)

  16. Kudos to you! This is a really good blog here and I love your style of writing. How did you get so good at blogging?

Your Comment

Email (will not be published)