An Energy Resource

Oct 12, 2008  •  Post A Comment

Environmental journalists working in all forms of media can find a wealth of knowledge online, and now they can tap into a repository of information geared toward stakeholders in the energy industry while gaining access to industry events and speeches all over the country without leaving the office.
The service is called Energy Policy TV (www.energypolicyTV.com), and it encompasses video channels on subjects including oil, gas, electricity, nuclear power, solar energy, energy infrastructure, wind power, coal, sustainability, biofuels, transportation, climate change and conservation—along with channels for state government and Congress on energy-related issues.
“Our overriding goal and our mission is education,” said Scott Nance, manager of content acquisition for the Washington-based Web site. “We cover all the sectors and we don’t take a position on anything. What we are about is having stakeholders talk to other stakeholders through Web video. The people in our videos are in government, NGOs and academia, all speaking to each other.”
The on-demand video content—currently more than 1,200 videos—includes speakers, hearings and conferences, and stays on the Web site for a year.
“Whether it’s a congressional hearing or a press conference, they can find out what people are actually saying,” Mr. Nance said. “It’s not an interpretation. The audience can watch a congressman or a CEO saying these things. There are many educational events, and the site is very broad and deep in terms of content, keeping people abreast of the latest elements in energy and environmental policy.”
Energy Policy TV went live about 18 months ago. It was founded by CEO Grant Stockdale, who for many years was the associate publisher of The Energy Daily.
“He saw all these different meetings that go on that not everyone can get to. He thought that Web video was the way to access all of it via the desktop,” said Mr. Nance.
About 30% of the audience of EP TV is made up of lawmakers, officials from the U.S. Department of Energy, the Environmental Protection Agency and other government entities.
About 40% is made up of people in the energy industry, and t he balance of the audience is from academia, nongovernmental organizations and the media. The site is funded by sponsorship, and advertisers have included British Petroleum and Volvo.
“The feedback has been very positive, and people appreciate being able to find out what’s going on, and having this information on their desktops,” said Mr. Nance. “We encourage people to tape their events and then post those, but unlike YouTube, where anyone can post anything, we have an editorial process. There can’t be straight advertising. There has to be a substantive discussion.”


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