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Video: Web Producers Go Steady

Oct 7, 2008  •  Post A Comment

Web shows and Web sites are starting to go steady. Michael Eisner’s latest Web series Back on Topps runs exclusively on Foxsports.com before other sites get it. The same goes for the popular show Pink, which plays on Vuze.com before it releases to other sites. For more details on why Web producers are going steady, check out this week’s episode of the New Media Minute.
You’ll also learn what new media executive Jordan Levin, the former CEO of the WB, thinks about the advertising investment in online video.

11 Comments

  1. Have advertisers really been asking for alternatives to traditional media? Or just a reversion to very traditional media where people can’t ignore their ads with DVR? If advertisers really wanted an alternative, why wouldn’t they have been all over web video, or even pioneering it as a better way to reach their customers? I guess some have, but in those cases they control the content. It’s not a pairing of advertiser and independent content provider.
    My uninformed take is that advertisers aren’t web shy, they just can’t justify paying the costs of these web shows when the return on investment is so low. Having a loyal audience isn’t enough, you need a large one.

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