Logo

NBC Gives Leno 10 p.m. Weeknight Slot Starting in Fall ’09

Dec 8, 2008  •  Post A Comment

NBC has found a way to keep Jay Leno in the Peacock fold, signing the comic to host a Monday-through-Friday comedy/talk show at 10 p.m. starting in fall 2009.
That’s the word from industry insiders who’ve been briefed on the plan, which is expected to be formally announced Tuesday.
Mr. Leno has signed a new multiyear deal with NBC and will be given a significant pay raise, since his new show will be in prime time.
The agreement allows NBC to keep Mr. Leno on its team while also protecting soon-to-be “Tonight Show” host Conan O’Brien from facing significant competition from Mr. Leno. It had been widely expected that Mr. Leno would jump to ABC or Fox if he left NBC.
The deal with Mr. Leno also will allow NBC to lower its prime-time production costs. While Mr. Leno won’t come cheap, NBC will now have five hours of prime-time it no longer has to worry about programming.
All of the networks have had trouble launching 10 p.m. dramas in recent years, with many viewers choosing to watch prerecorded shows in the hour. Mr. Leno’s program is seen as more DVR-proof, since it will be live and topical.
NBC declined comment.

76 Comments

  1. Um…WHAT??!! This has to be the most idiotic thing they’ve ever done. Do they have ANY faith in their latenight decisions? Letting Leno leave in ’09 was a mistake in the first place. Then getting Conan, who has become as stale as a pumpkin flavored doughnut in Spring, to replace him was an even bigger mistake. There’s a reason why NBC is in 4th place this year. They’ve removed Deal or No Deal and replaced it with a horrible looking hidden camera show from Howie. They’ve trotted out bad revivals of equally bad 80’s shows for the past two years. They keep throwing money at Kath and Kim, a really horrible remake of a foreign show, when they could give money to their Law and Order franchise and actually have some recognizable people in the main cast of the original.
    The writing is on the wall. NBC is on its way to becoming the only network airing the Super Bowl to still be in last place in the ratings.

  2. Wrong, Julia.
    Brilliant move. Jay won’t be competing with Conan.
    He is already sold to the viewers and NBC has 5 less prime hours to worry about.

  3. Hmmm, now viewers will be able to fall asleep during the 10:00 PM hour rather than after 11:30 PM?
    NBC is beginning to look more and more like MyTV or the CW.

  4. It’s interesting. This is nearly the bill of goods NBC tried to sell to Letterman during the dust-up in late night 15 years ago … a primetime slot he’d share with Leno. One has to wonder how the net will program each night leading up to the Leno hour?

  5. I’ve been waiting *years* for one of the old-line networks to do this. Fox has had an advantage over them for all these years, and it made sense that at some point, the weakest of them would make this move. It makes especially good sense for NBC right now.
    Wait and see whether they eventually let the affiliates move their news to 10 and Leno to 10:30. I bet that happens within a few years, assuming the experiment is a success (and I see no reason it wouldn’t be.)

  6. Now I can go to bed after Jay Leno. Conan is a Goofball. Keeping the maturity on early is fine because unfortunately I will no longer watch the Tonight show due to the silliness. Which is sad because I’ve watched it for years!

  7. I wonder if NBC will give the affiliates flexibility with this like they do with the 2 extra hours of the Today Show. A local station could do news at 10pm instead of 11pm – then air Jay from 1035pm seamless into Conan at 1135pm into Jimmy Fallon at 1235am.
    interesting.

  8. Interestingly enough, Tom Shales suggested exactly this scenario in July: http://www.tvweek.com/blogs/tom-shales/2008/07/a-modest-proposal-put-leno-in.php

  9. NBC has offered this M-F primetime scenario at one time or another to Carson, Letterman and Leno.

  10. Kudos to Lisa at 7:38 p.m. for giving credit to Tom Shales, who made this very suggestion in an impassioned column on this site.
    Interestingly, at 2 p.m. this afternoon, after I read a Broadcasting&Cable breaking web story about Zucker’s gloomy UBS Media Summit outlook — where he talked about GIVING BACK 10-11 p.m. to affiliates) — I posted on B&C some “money-saving tips” for Zucker. The first tip was to listen to Tom Shales and put Jay Leno on at 10 p.m.
    At 7 p.m., word leaked out that Zucker was doing just that.
    If Zucker had this move in his pocket at the Media Summit, then why would he talk about giving back 10 p.m. to affils? Could it be that this was a total impulse move, something he had considered but hadn’t settled on? Could it also be that web tips from Shales and present company rang a bell, resulting in a quick phone call to Jay and a shotgun deal?
    Please check this out. I’d like to know how Zucker went from talking about giving back 10 p.m. to affiliates, to stripping Leno at 10 p.m., all in the course of three hours.
    This correspondent also suggested that Zucker make Justin Timberlake the Ed Sullivan of the 21st century in a live weekly “spectacular” from Radio City Music Hall. If he does that one, too, I’ll have to get in touch with him!

  11. WOW! What a move. Now let’s see if i have this right…
    Now that Leno has the 10 spot, News at 11:00,at 11:30, Conan (this show is for the younger set like 12 to 20 that have to get to bed for school in the morning. I think that people will switch to CBS and Dave Letterman which will make him the new late night leader.
    Good move NBC. What the hell were you thinking.

  12. Maybe it’s just because I am a TV traditionalist (probably the reason I am no longer in the business), but I just find it sad. There are quality shows out there. And this just looks like NBC is giving up on finding them. Silverman has made no attempt to hide the fact that he couldn’t care less about quality programming so long as he saves money. (Think: 2 hour Biggest Loser, 2 Hour Apprentice.) I am on the fence as to whether it would be a good idea financially, although if they do allow affiliates the flexibility I would certainly be more apt to agree with it. I like Leno, but I’d much rather find a good drama to watch at that hour. I am really rooting for the other nets to program the hell out of the 10p hour and bury NBC while proving that decent drama’s can be found and can be successful. Their cost cutting will work in the short term, but they’ll still need to find some hits to give it longevity.

  13. Mike:
    I’ve been waiting *years* for one of the old-line networks to do this. Fox has had an advantage over them for all these years, and it made sense that at some point, the weakest of them would make this move. It makes especially good sense for NBC right now.
    Wait and see whether they eventually let the affiliates move their news to 10 and Leno to 10:30. I bet that happens within a few years, assuming the experiment is a success (and I see no reason it wouldn’t be.)

    Mike, you must be writing from the Central or Mountain time zones. It’s confusing there, I know. Leno will be on at 9pm there, not 10. It’s not competing with the news.

  14. Why on earth is NBC even KEEPING Conan O’B, let alone giving him a better slot? The dude is like an “angry gay guy” action doll with plastic, stick-up hair. Pitiful.
    I’ll stay with Ferguson. Bawdy but good at it.

  15. Conan O’Brien is a self-absorbed, semi-gay, pointless and humorless stick. It is disgusting to watch his dance, his interrupting guests to call attention to himself once again, no wonder any interesting guests are boycotting his lame show. Feel sorry for Max Weinberg, a really fine drummer, who goes with Springsteen for well-deserved breaks from the insults that Conan heaps on him.

  16. A great move ny NBC. First they are not having to produce drama’s that nobody watches at 10:00 P.M and get Leno to do basically the same show he’s been doing for years. And If (actually when) Conan falls flat on his face at 11:35 I’m sure it won’t be a hard sell to get Leno to take back his old time slot.

  17. I think it is GREAT Jay Leno is going to be coming on at 10:00PM. I have a real hard time getting up at 5:00AM. I think you should also get Asino Hall he should have a show before Jay and that would be a good week of T.V. Conan O’Brien is terrible. the later the better for him. Come on Jay & Asino .With all that is going on we need some good T.V.

  18. Good!!! Now I can still see Jay Leno on T.V. Monday-Friday.

  19. Thank you for a great post

  20. Good post, thanks

  21. Could not help but think that there’re more important issues toward which we should be directing our interest and employing our means. What number of publication pages are abused with full-color snaps of various famous people, as well as how much data transfer is wasted daily by incessant ramblings of star groupies?

  22. When I see a really great post I do a few things:

    1.Forward it to the close contacts.

    2.Bookmark it in some of the common social sharing websites.

    3.Make sure to come back to the site where I read the post.

    After reading this post I’m really thinking of going ahead and doing all three…

  23. Rick Sanchez went down like the sucka to fight Jon Stewart – I question that’s the last we’re going to see of the guy, man is similar to a character from Anchorman.

  24. The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.

  25. You are such an amazing writer. Wishing you a strength and peace that surpasses all understanding as you continue to walk the high road … you are amazing, and I honor you for being YOU! You represent grace and dignity … with a smile that melts anyone blessed to be on the receiving end of it. God Bless you Always, Carrie!!!!

  26. Neat blog layout! Very easy on the eyes.. i like the colors you picked out

  27. Nice blog here! Also your website loads up fast! What host are you using? I wish my website loaded up as fast as yours lol

  28. This is the best blog I’ve ever seen in my life! I really appreciate you taking the time out of your busy day to share your this with everyone.

  29. I agree with your thoughts here and I really love your blog! I’ve bookmarked it so that I can come back & read more in the future.

  30. Interesting layout on your blog. I really enjoyed reading it and also I will be back to read more in the future.

  31. Well, not totally sure about it btw…

  32. keep

  33. I cling on to

  34. great!

  35. cool.

  36. I like it very much! Just incredible! Your composition manner is pleasing and the way you dealt the topic with grace is notable. I am intrigued, I make bold you are an expert on this topic. I am signing up for your incoming updates from now on.

  37. I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one these days.. :)

  38. Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

  39. hanks for the collection i hope this really works

  40. I would like to start my own blog one day. This was a really nice blog that you made here. Keep up the success 😛

  41. Neat blog layout! Very easy on the eyes.. i like the colors you picked out

  42. Love all the opinions expressed here! How is everyone? Love how everyone expresses whatr they feel :)

  43. Kudos to you! This is a really good blog here and I love your style of writing. How did you get so good at blogging?

  44. I like your blog.

  45. Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.

  46. Hi, I just wanted to let you all know that there is a project being conducted at Harvard trying to compile the most effective arguments for and against Wikileaks. I think it’s a brilliant idea and would be an interesting read for many of you. http://www.voteonwikileaks.com

  47. Love the blog here. Nice colors. I am definitely staying tuned to this one. Hope to see more.

  48. Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

  49. I love the expression. Everyone needs to express there own opinion and feel free to hear others. Keep it up :)

  50. Neat blog layout! Very easy on the eyes.. i like the colors you picked out

  51. Interesting layout on your blog. I really enjoyed reading it and also I will be back to read more in the future.

  52. Neat blog layout! Very easy on the eyes.. i like the colors you picked out

  53. This is good info! Where else can if ind out more?? Who runs this joint too? Keep up the good work :)

  54. Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.

  55. Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

  56. Interesting layout on your blog. I really enjoyed reading it and also I will be back to read more in the future.

  57. Hey how are you doing? I just wanted to stop by and say that it’s been a pleasure reading your blog. I have bookmarked your website so that I can come back & read more in the future as well. plz do keep up the quality writing

  58. Keep focusing on your blog. I love how we can all express our feelings. This is an extremely nice blog here :)

  59. Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.

  60. Fantastic stuff=) Will need a bit of time to absorb the writing!

  61. This is good info! Where else can if ind out more?? Who runs this joint too? Keep up the good work :)

  62. Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.

  63. Can I just say what a comfort en route for come across a name who truly knows what theyre talking about on the web. You certainly recognize how toward bring an subject to light and construct it significant. Extra people call for to study this and realize this side of the story. I cant consider youre not extra fashionable since you certainly have the gift.

  64. Way to focus and straight to your point, i love it. Keep up the work people. Dont let anyone stop us bloggers.

  65. I agree with your thoughts here and I really love your blog! I’ve bookmarked it so that I can come back & read more in the future.

  66. Thanks for the interesting content. I will be taking advantage of the amazing content on this site. I will be coming back!

  67. I’ve been keeping my eye on the Triboro internet site (and their leftovers) to get a although.

  68. Neat blog layout! Very easy on the eyes.. i like the colors you picked out

  69. Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.

  70. Interesting thoughts here. I appreciate you taking the time to share them with us all. It’s people like you that make my day :)

  71. Interesting layout on your blog. I really enjoyed reading it and also I will be back to read more in the future.

  72. Love all the opinions expressed here! How is everyone? Love how everyone expresses whatr they feel :)

Your Comment

Email (will not be published)