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Online Viewers Just as Likely to Watch on TV Set, Study Says

Dec 22, 2008  •  Post A Comment

People who watch movies and television shows online and on alternative devices are just as likely to also watch programming on the television set. That’s the finding from a study conducted this fall by premium cable network Starz and shared with TelevisionWeek.
The online survey of 5,500 individuals 12 and older found that about 18% of that group watched TV shows and movies online, on broadband-connected gaming consoles such as the Xbox, or on cell phones. Of this group, 77% also watch live television on the TV set itself, compared to 75% of the general population who do so.
“The sky is not falling,” said David Charmatz, senior VP of product planning and development at Starz. “TV viewing online is additive. It’s not a net down.”

25 Comments

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    This model or trend also represents a powerful revolution of the TV itself: in that, like the internet, the future of TV cannot be completely controlled by a few or through the manipulation of money alone.
    That is where my thoughts are as of Day 79 (i.e. since i began thinking about it).

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