Malcolm Gladwell, author of “The Tipping Point,” “Outliers” and “Blink,” has been tapped as keynote speaker at the upcoming National Association of Broadcasters convention.
This year’s NAB Show will run April 18-23 in Las Vegas. Mr. Gladwell will speak at the keynote luncheon session April 22 with NAB President-CEO David K. Rehr.
In addition to the keynote, Mr. Gladwell is scheduled to participate in an interactive dialog with the audience in a segment called “A Conversation With Malcolm Gladwell.”
Mr. Gladwell will speak about the factors among content creators that drive higher levels of success.
“This is a very disruptive and challenging time in the industry, but I hope to share some interesting stories about people who are ‘Outliers’—those who have taken unusual life experiences and worked collectively to seize opportunities and build success by challenge the status quo during uncertain times,” Mr. Gladwell said.