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Outdoor Channel Acquires Down Range Television

Jan 16, 2009  •  Post A Comment

Outdoor Channel has bought Down Range Television, an online portal for firearms and shooting sports.
Down Range TV offers video, forums and coverage for gun owners, sport shooters and hunters on the gun industry, products and services. The Web site features original streaming video, podcasts and giveaways.
Down Range TV, which was founded by Outdoor Channel personality Michael Bane and cowboy action shooter Marshal Halloway, reaches 150,000 to 200,000 visitors a month.
Outdoor Channel also recently formed a multiyear partnership with magazine publisher Bonnier Corp.
Outdoor Channel and Bonnier, whose titles include Field & Stream and Outdoor Life, will work together on an original series in 2010 that will incorporate the Field & Stream brand. The network will exclusively air Field & Stream’s 2009 and 2010 Total Outdoorsman Challenge.
The partnership also will feature promotional and online efforts, including an exchange of Web content.

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