Google TV Ads and VCI Solutions have formed a partnership that will integrate Google TV Ads with VCI’s system for managing TV ad inventory.
The integrated system will make it easier for VCI’s cable and broadcast clients to make their inventory available to Google TV Ads advertisers. Clients also will be able to access inventory performance reports based on data from set-top boxes.
Winning Google ads will be transferred to VCI’s traffic system, where the ads are assigned according to placement rules. VCI will provide Google with verification information as to where and when the spot aired.