Logo

TV Ad Prices Falling, Media Buyer Says

Feb 3, 2009  •  Post A Comment

Unit costs for primetime commercials on network television dropped 15% in the fourth quarter, a media buyer said.
The average spot cost $122,133, according to media agency TargetCast tcm. That finding was based on an analysis of data from SQAD Inc.’s NetCosts system, which gets pricing information from participating client invoices.
“The continuing decline in ratings—an overall drop of 13% across all the networks from a year ago—coupled with a declining broadcast economy is a recipe for lower prices,” said Gary Carr, senior VP and director of broadcast services at the agency. “The networks were forced to drop their prices to get what little scatter money was available from advertisers.”
The price of a spot on CBS fell 22%; spots on NBC dropped 13%; ABC ads were 10% lower; and Fox’s unit prices declined 6%, according to the analysis.
Carr said that while CBS had the smallest drop in ratings, its unit price fell the most because it had a lot of available inventory, Mr. Carr said. That inventory was available because the network didn’t have to provide many make-goods.
A CBS spokesman said, “We absolutely refute the numbers Targetcast is purporting to have.”
(Editor: Baumann)
(Updated with CBS comment)

23 Comments

  1. Thanks for your visiting this http://www.hello-free.com/au online store.

  2. Thanks for your visiting this http://www.watchau.com online store.

  3. Thanks for your visiting this http://www.glamour-watch.com/replica-pen online store.

  4. Thanks for your visiting this http://www.glamour-watch.com/replica-pen online store.

  5. Thanks for your visiting this http://www.glamour-watch.com/replica-pen online store.

  6. Thanks for your visiting this http://www.glamour-watch.com/replica-pen online store.

  7. Why is that some people make a fotune on the Internet and some struggle to even make some pennies? What is in your opinion the number one mistake new marketers do?

  8. Amazing freakin blog here. I almost cried while reading it!

  9. Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care and see you soon

  10. nice submit, its helpful to myself.

  11. Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.

  12. I like your blog.

  13. Nice blog here! Also your website loads up fast! What host are you using? I wish my website loaded up as fast as yours lol

  14. Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

  15. Say that again?

  16. do you may have an rss feed?

  17. Finden Sie günstige Ferienhäuser

  18. Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.

  19. Thank you for the interesting article. I will be taking advantage of the great content on this blog. I will be coming back!

  20. Great blog. Will take a decent amount of time to absorb your site=D

  21. Kudos to you! This is a really good blog here and I love your style of writing. How did you get so good at blogging?

  22. Amazing info. I am going to require some time to examine this article!

  23. Hi Honey! Oh, oh we want a giant teddy too! And an elephant! And a duckie! And a tennis ball toy! Wow we loved that photo of you with all your goodies piled up around you wonderful! Were so glad you had a lovely birthday Honey and that video of you was great. Weve got a few of those mind training toys and weve been saying well get round to doing a post on them for ages we really should get our paws out and do it!

Leave a Reply to Ferienhaus Nordsee Cancel Reply

Email (will not be published)