Kentucky Derby Races to Highest Ratings Since 1992

May 4, 2009  •  Post A Comment

Saturday evening’s telecast of the Kentucky Derby on NBC was the highest-rated in 17 years.
From 6-7 p.m. EDT, the race scored a 10.2 rating/22 share among households, according to overnight ratings released by Nielsen. This year’s Derby marks the franchise’s best performance since 1992 and posted a 7% increase over last year.
NBC Sports promoted the race across various NBC properties, including “Today” and “The Tonight Show With Jay Leno,” as well as throughout broadcast, cable and online properties in order to draw casual viewers.
Mine That Bird and jockey Calvin Borel overcame 50-1 odds, starting in last place and racing to first to win the contest.


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