Logo

Hot List: Nick Weidenfeld

Jun 22, 2009  •  Post A Comment

Name: Nick Weidenfeld

Title: Director of program development for Adult Swim

Age: 29

Big Break: Meeting Williams St. Studios Senior Executive VP in charge of Adult Swim Mike Lazzo while writing a story on the cartoon block for Esquire. Two months later he was in Atlanta working for Adult Swim.

Who knew?: Used to work for Linda Tripp at the Pentagon in Public Affairs.

As Adult Swim’s manager of program development, Nick Weidenfeld gets to develop the kinds programming 29-year-olds like himself would like to watch.

“If I were a 35- to 55-year-old woman, I would probably be making what interests me. I’d be making shows for Lifetime,” he said. “I guess that’s always where you get the most enjoyment out of your work is making the kind of content you’d watch or making the kind of music you’d want to listen to.”

Not that everyone at Adult Swim is just out of their adolescence. Mr. Lazzo, for one is out of the demo. And not all 18- to 34-year-olds are into the same things. But he said “if I ever feel that I’m not making the right decisions or don’t understand any more the kind of content that we should be making, then I won’t do it anymore.”

Mr. Weidenfeld has the luxury of being able to discover producers and help shepherd their work through the creative process until a show is ready to go on the air.

Sometimes the popularity of the end results are surprising, even to him.

“What’s great about Adult Swim is we don’t focus-group a lot … the focus group is the guys in the office,” he said.

Sometimes shows are obviously going to do well, like “Robot Chicken,” which came from Seth Green and featured short bursts dealing with pop culture.

On the other hand, a show like “Moral Orel” featured “one of the soundest scripts from beginning to end, but it can get incredibly heady and maybe in some ways too smart for its own good,” Mr. Weidenfeld said. Nevertheless it’s got a loyal fan base and does very well.

Or take “Xavier: Renegade Angel,” which features a very dense load of jokes per second. “I think it’s one of the most brilliant shows on all of television, but I’m shocked anyone watches it,” he said. “No one’s heard of it, but its numbers reflect that there is an audience that really responds to it.”

—Jon Lafayette

43 Comments

  1. New Orleans Saints is a good team,I like it.

  2. This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.

  3. Lindsay Lohan will not be going any place that should hold her from her acting, so once more, I call Bull crap at this major intense inpatient rehabilitation nonsense. There isn’t any way her or her mummy will miss this chance to make dollar. And for sure she doesn’t detest that scram band quite enough to stop the jack and coke and sacrifice stuffing sh*t up her unsightly nose.

  4. Rick Sanchez no longer it could be com-cast might wise up & lose maddcow ,Olberman,Schultz & Matthews from their news reports, I’ve a long list you could use

  5. What kind of matter really, thank you for sharing, we have a common interest.

  6. High quality info here! Keep up the great work. I love the feelings being expressed.

  7. Thank God we have a common interest, thank you for sharing, you’re a good author. Hope to see more of your articles. Juno sincere.

  8. Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

  9. Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care and see you soon

  10. Love the blog here. Nice colors. I am definitely staying tuned to this one. Hope to see more.

  11. Thanks for your insight for the great posting. I am glad I have taken the time to see this.

  12. Love the blog here. Nice colors. I am definitely staying tuned to this one. Hope to see more.

  13. I really like the colors here on your blog. did you design this yourself or did you outsource it to a professional?

  14. High quality info here! Keep up the great work. I love the feelings being expressed.

  15. High quality info here! Keep up the great work. I love the feelings being expressed.

  16. really usefull

  17. Awesome blog, nice writing :)

  18. Neat blog layout! Very easy on the eyes.. i like the colors you picked out

  19. really usefull

  20. really usefull

  21. Great blog!! You should start many more. I love all the info provided. I will stay tuned :)

  22. Interesting layout on your blog. I really enjoyed reading it and also I will be back to read more in the future.

  23. I like your blog.

  24. Kudos to you! This is a really good blog here and I love your style of writing. How did you get so good at blogging?

  25. I like your blog.

  26. Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.

  27. This is good info! Where else can if ind out more?? Who runs this joint too? Keep up the good work :)

  28. You make wonderful arguments. cathryn.

  29. Nice blog subject. thanks for letting me add something!

  30. Love the blog here. Nice colors. I am definitely staying tuned to this one. Hope to see more.

  31. Keep focusing on your blog. I love how we can all express our feelings. This is an extremely nice blog here :)

  32. Neat blog layout! Very easy on the eyes.. i like the colors you picked out

  33. This is good info! Where else can if ind out more?? Who runs this joint too? Keep up the good work :)

  34. I would like to start my own blog one day. This was a really nice blog that you made here. Keep up the success 😛

  35. Interesting thoughts here. I appreciate you taking the time to share them with us all. It’s people like you that make my day :)

  36. I usually don’t respond lying on internet sites except you boast a little first-class readable article.

  37. This is good info! Where else can if ind out more?? Who runs this joint too? Keep up the good work :)

  38. Aol!? Echhh. Does beneficial brand application override the require for a decently designed logo. Ca notthey just get along? it worked for Melbourne.

  39. This is good info! Where else can if ind out more?? Who runs this joint too? Keep up the good work :)

  40. Brazenly saucy and belief bad some region

  41. Wonderful stuff!! Going to need some time to think about the blog:D

  42. I agree with your thoughts here and I really love your blog! I’ve bookmarked it so that I can come back & read more in the future.

Your Comment

Email (will not be published)