On the Horizon: Rosalyn Durant

Jun 22, 2009  •  Post A Comment

Name: Rosalyn Durant

Title: VP-general manager, ESPNU

Barely 10 years out of college, Rosalyn Durant is now running ESPNU, a network that recently expanded its distribution with DirecTV and Comcast, growing to 46 million subscribers.

Ms. Durant joined ESPN as an intern in affiliate sales and marketing in 1998. She became a full-time staffer the following year and in 2005 transferred to the programming department, where she oversaw the network’s relationship with the NBA, Major League Soccer and Olympic sport leagues.

But in running ESPNU she’s trying to remain close to that collegiate experience by frequently visiting campuses.

“If we want to reach younger audiences, you have to get back to campuses regularly just to listen and hear what they’re talking about. It changes,” she said, “Students could be very different 18 months from now, so I make it a priority to stay plugged in.”

The network also fosters close ties with students through its Campus Connection program of student created content. Students act as sideline reporters and run cameras for the network, ensuring that a student voice is heard.

As a student at the University of South Carolina, Ms. Durant wasn’t much of a jock herself.

She’s sometimes asked if she played basketball in college. “I’m tall, but if you ever saw me on the court, you’d never ask me that question,” she said.

As a broadcast journalism major, she covered many games as anchor of the campus TV station and enjoyed both games as both a as spectator and as casual participant.

After her quick rise to this point, Ms. Durant hesitated to guess where she’ll be in another 10 years.

“We’ll just have to see where the path takes me,” she said.

—Jon Lafayette

16 Comments

  1. You are such an amazing writer. Wishing you a strength and peace that surpasses all understanding as you continue to walk the high road … you are amazing, and I honor you for being YOU! You represent grace and dignity … with a smile that melts anyone blessed to be on the receiving end of it. God Bless you Always, Carrie!!!!

  2. Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.

  3. Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

  4. Love all the opinions expressed here! How is everyone? Love how everyone expresses whatr they feel :)

  5. Interesting thoughts here. I appreciate you taking the time to share them with us all. It’s people like you that make my day :)

  6. I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one these days.. :)

  7. High quality info here! Keep up the great work. I love the feelings being expressed.

  8. Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.

  9. Love the blog here. Nice colors. I am definitely staying tuned to this one. Hope to see more.

  10. Great post. Hope you write more on the subject soon.

  11. I am not in reality sure if greatest tactics cover emerged roughly things like that, except I am positive that your great work is obviously discovered. I was wondering if you offer several registration to your RSS feeds since I would be extremely interested.

  12. I enjoy the journalism relevancy of your website and it does a pretty decent job of presenting the info.

  13. do you have an rss feed?

  14. Interesting thoughts here. I appreciate you taking the time to share them with us all. It’s people like you that make my day :)

  15. I’d have thought Tropicana is new/old shitstain of a logo would have gotten worst identity?- If your overall model is compelled to go back to your past come to feel, the folks who created it should really suck.

  16. Love the blog here. Nice colors. I am definitely staying tuned to this one. Hope to see more.

Your Comment

Email (will not be published)