In Depth

Disney Press Release About Acquiring Lucasfilm – Released Oct. 30, 2012

DISNEY TO ACQUIRE LUCASFILM LTD. Global leader in high-quality family entertainment agrees to acquire world-renowned Lucasfilm Ltd, including legendary STAR WARS franchise. Acquisition continues Disney’s strategic focus on creating and monetizing the world’s best branded content, innovative technology and global…

Cable Network G4 to Wrap Up ‘Attack of the Show’ and ‘X-Play’

Press release from G4, Oct. 26, 2012: “Attack of the Show!” and “X-Play” are the longest-running and defining series for G4 through its first decade. With the shows ending production at the end of 2012, G4 is getting set to…

Prices for ‘Walking Dead’ Ad Packages Topping Many Broadcast Commercials — Zombie Drama Gets Eye-Popping (Or Eye-Gouging) Ad Prices

By Brian SteinbergAdvertising Age The friendly family that has made ABC’s "Modern Family" so successful could soon fall prey to rampaging hordes of flesh-eating zombies. The cost of ad packages for the third season of AMC’s "The Walking Dead" —…

ABCs’ Announcement of Its Upcoming Sweeps Programming for November, 2012

ABC ANNOUNCES NOVEMBER SWEEPS PROGRAMMING (October 24, 2012) The ABC Television Network announces highlights of its upcoming November sweeps programming, including special episodes of some of television’s biggest hit series, ABC News’ “All Access Nashville with Katie Couric,” “The 46th…

TV Ad Prices: ‘Idol’ No Match for Football — ‘New Girl,’ ‘Big Bang Theory,’ ’2 Broke Girls’ Crack TV’s Top 10 Most Expensive Buys

By Brian SteinbergAdvertising Age Football has tackled Fox’s falling "Idol." For at least five years, "American Idol" has been TV’s costliest show for advertisers, according to Advertising Age’s annual survey. But the price of a 30-second spot in Fox’s singing…

Study Indicates Catching Up, Not Cord Cutting, Drives Increase in Content Streaming — TVGuide.com Research Indicates Devotion to TV Programming Remains Strong

By Cotton DeloAdvertising Age Contrary to prognostications about TV dying a slow death as tweens and younger children become hypnotized by YouTube, a new study suggests that consumers’ devotion to TV programming remains strong — even though more of them…

TNT Greenlights Frank Darabont Crime Drama — Based on Acclaimed John Buntin Book ‘L.A. Noir’

Press release from TNT, Oct. 17, 2012: TNT has greenlit a new series from executive producers Frank Darabont (The Walking Dead, The Shawshank Redemption), Michael De Luca (The Social Network, Moneyball) and Elliot Webb (Tall Time Tales). TNT has ordered…

Target, Neiman Marcus Look to ‘Revenge’ to Launch Anticipated Holiday Collection — Marketers Are Exclusive Sponsors of Nov. 11 Episode

By Natalie Zmuda and Brian SteinbergAdvertising Age Target and Neiman Marcus made headlines last summer when the pair announced they would collaborate on a holiday collection. Now, they’re hoping to repeat the accomplishment with an exclusive sponsorship of the Nov….

Lowe’s to Take ‘Suburgatory’ Character From Sitcom to Sales Pitch — Quirky Sheila Shay Will Serve Retailer as More Show Characters Jump Into Ad Breaks

By Brian SteinbergAdvertising Age Blink while watching suburban-themed sitcom "Suburgatory" on ABC Wednesday night and you might just miss it: Kooky character Sheila Shay will burst out from the show’s confines and jump right into a commercial for Lowe’s. It’s…

NewsPro Salutes Environmental Journalists, 2012

In the October NewsPro we also salute Environmental Journalists as drought and destruction sweep the country. Please click here to go to the entire issue.