In Depth

News Corp. and Yankee Global Enterprises Announce News Corp.’s Acquisition of an Equity Stake in YES Network

Press release from News Corp., Nov. 19, 2012: News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) and Yankee Global Enterprises today announced an agreement that calls for News Corporation to acquire a 49 percent equity stake in the Yankees Entertainment…

Macy’s Unmoved by ‘Dump Trump’ Petition — Retailer Says Marketing, Merchandising Not Representative of Any Political Position

By Natalie ZmudaAdvertising Age As a petition encouraging Macy’s to "Dump Donald Trump" continues to gain steam, with nearly 558,000 signatures, the retailer shows no sign of dropping the outspoken tycoon. Macy’s has long featured Mr. Trump in its TV…

Rance Crain to Be Inducted Into Advertising Hall of Fame

Press release from Crain Communications Inc.: Rance Crain, president, Crain Communications Inc. and editor-in-chief of Advertising Age, Crain’s Chicago Business, Crain’s New York Business and TelevisionWeek.com, has been named to the American Advertising Federation’s 64th annual Advertising Hall of Fame….

Whoops: Petraeus Given Starring Role in Newest ‘Call of Duty’ — War-Game Makers May Want to Think Twice About Using Real People

By Rupal ParekhAdvertising Age He may be embroiled in a dramatic and ever-growing scandal that cost him his job as CIA director, but if it’s any consolation, David Petraeus has retained his decorated and respected status as a military commander…

‘Fighting Mad’ Anthony Bourdain Trashes Travel Channel Over Ad Integration — Says He Never Approved His Likeness in Cadillac Spot

By Jeanine PoggiAdvertising Age Anthony Bourdain, the outspoken chef and former host of Travel Channel’s "No Reservations," is lashing out against the network after it aired Cadillac spots that he claims were doctored. "It came as a shock and a…

Broadcast TV Make-Goods Could Tighten Scatter, Benefit Cable Nets — Buyers, Though, Don’t Believe There Is Enough Demand to Drive Scatter Up

By Jeanine PoggiAdvertising Age Lackluster broadcast TV ratings in the first weeks of the fall season could free up advertising dollars to shift to cable networks. There’s a problem, though: There aren’t many ad dollars to move. With broadcast ratings…

Amazon Prime Tests Monthly Fee, Going Head-to-Head With Netflix — Monthly Rate Actually Costs More Than Usual Annual Fee

By Jeanine PoggiAdvertising Age Amazon’s video streaming service is looking a lot more like Netflix and Hulu. The internet giant is testing a $7.99 subscription plan for its Prime membership, which gives members two-day shipping, free streaming of TV shows…

The Disney/ABC Television Group Raises More Than $16.8 Million During Its Day of Giving, a National Call to Action Spanning News, Daytime, Prime-Time, Late-Night, Syndication, Cable, Online and Stores

Press release from the Disney/ABC Television Group, Nov. 6, 2012: The Disney/ABC Television Group (DATG) today announced that the national “Day of Giving,” held on Monday, November 5, which seamlessly integrated outreach messaging into programming across News, Daytime, Primetime, Late-Night,…

What’s ‘The L’? The 2016 Super Bowl That the Industry Is Already Circling — Count on Big Game’s 50th Anniversary to Be a Big Deal

By Brian SteinbergAdvertising Age The teams for 2013′s Super Bowl XLVII have yet to emerge, but the media and advertising industries already have their collective eye on Super Bowl 50. The game, to be carried by CBS in 2016, is…

Analyst: Hurricane Sandy to Cost Ad Industry $500 Million — New Report Lowered U.S. Ad Forecast

By Rupal ParekhAdvertising Age The climate for growth among U.S. ad companies had already been looking stormy for the second half of 2012, and now, Hurricane Sandy is leading to a worsened outlook. As Ad Age reported last week, major…