In Depth

In Major Ad Deal, Dish Customers Added to Cable Subscribers NCC Already Reaches

NCC Media and Dish have signed a landmark deal that "will combine ad impressions in over 3 million additional DISH subscriber homes with those of NCC owners Comcast, Cox and Time Warner Cable in 25 of the largest U.S. markets,"…

The Official Press Release Announcing the Agreement Between NCC Media and DISH

DISH AND NCC MEDIA JOIN FORCES, GREATLY EXTENDINGCONSUMER REACH AND TARGETING FOR NATIONAL AND LOCALTELEVISION ADVERTISERS INNOVATIVE VENTURE BY LEADING CABLE COMPANIES NOWINCORPORATES DISH SUBSCRIBERS INTO ‘I+’ ADVERTISING INITIATIVE,LINKING CABLE, SATELLITE AND TELCO HOMES IN 25 TOP MARKETS NEW YORK…

Interpublic Teams Up With TV Companies to Build Automated Ad-Buying System: What It Means

By Alexandra Bruell and Jeanine Poggi, Advertising Age In case you missed it, IPG’s Mediabrands’ Magna group became the latest to promise to shove the TV and radio ad business out of "the Mad Men days of the 60s" as…

The Quackin’ Has Been Released — A&E’s ‘Duck Dynasty Season Premiere Shatters Cable Record With a Whopping 11.8 Million Viewers, Becoming the No. 1 Nonfiction Series Telecast in Cable History

Press release from A&E: New York, NY — August 15, 2013 — Duck season came early this year for fans of A&E’s hit series “Duck Dynasty.” Wednesday night’s one-hour season four premiere at 10PM became the number one nonfiction series…

Charles Kennedy Named EVP, Research and Insights, and Liz Mahaffey Appointed to EVP, Brand Strategy, NBCUniversal Cable Entertainment Group

Press release from NBCUniversal: NEW YORK — August 8, 2013 — Charles Kennedy has been named Executive Vice President, Research and Insights, NBCUniversal Cable Entertainment Group. Kennedy joins from ABC Television Network where he served as Senior Vice President of…

In the Heart of Appalachia, Faith in God Can Mean Holding Death in Your Bare Hands — New Series ‘Snake Salvation’ Takes a Hissing Look at Two Pastors Who Lead Congregations in the Religious Ritual of Snake Handling

Press release from National Geographic Channel: Washington, D.C., August 7, 2013 — Imagine if your path into heaven was contingent on holding deadly snakes above your head while speaking and singing in tongues. Based on a Bible passage that suggests…

CBS Orders ‘Extant,’ a New Drama Series From Steven Spielberg’s Amblin Television and CBS Television Studios, for Broadcast in Summer 2014

Press release from CBS: August 7, 2013, Studio City, Calif. — CBS has given a straight-to-series order for 13 episodes of EXTANT, a serialized drama from Steven Spielberg’s Amblin Television and CBS Television Studios. The series will be broadcast during…

Response From CBS Corp. President and CEO Leslie Moonves to Letter From Time Warner Cable CEO Glenn Britt

Here is the full response from CBS Corp. President and CEO Leslie Moonves to the Aug. 5 letter from Time Warner Cable CEO Glenn Britt proposing a solution to the retransmission standoff between the two companies that has led to…

CBS Statement on Time Warner Cable Action

Statement from CBS: New York, N.Y. — August 2, 2013 — Effective 5:00 PM Eastern Time, Time Warner Cable has dropped CBS in New York City, Los Angeles, Dallas and several other markets. We deeply regret this ill-advised action, which…

ABC Wraps Upfront Sales, Concluding Broadcast Negotiations — The Five English-Speaking Networks Notched Between $8.8 Billion and $9.3 Billion, Ad Age Estimates

By Jeanine PoggiAdvertising Age ABC has essentially wrapped its upfront deals, according to a person familiar with negotiations, concluding what has been a long and somewhat complicated bargaining session. Based on media buyers’ estimates, ABC secured flat to slightly less…