Press release from A+E Networks, Feb. 27, 2014:
Don Robert has been elevated to Senior Vice President, Research and Analytics, A+E Networks, reporting to Mel Berning, President, Ad Sales, A+E Networks. This announcement was made today by Berning.
All A+E Networks’ research teams will now report into Robert in his new position. Robert will be facilitating A+E Networks’ research efforts across Ad Sales, Distribution, Programming, Scheduling, International, Public Relations, Marketing, Digital and Consumer Products, as well as Multi-Platform Analytics.
Previously, Robert was Senior Vice President, Program Research, A+E Networks. He and his team were responsible for all audience and consumer insights supporting the programming and marketing teams, including the Scheduling and Public Relations departments, for A&E®, Lifetime®, HISTORY®, bio.®, LMN® and H2®.
“Don is an industry leader with unparalleled audience insights. He has been instrumental in the growth and success of A+E Networks,” said Berning. “For over a decade, Don and his team have put A+E Networks at the forefront of trends in viewership patterns in the multi-platform environment. I am thrilled he is taking on this expanded role.”
Robert joined A+E Networks in 2004. His expertise in program and market research, both qualitative and quantitative, has been the foundation for all brand and audience building across the company, in both the U.S. and global markets. He has worked across the brand teams to help navigate the multi-platform universe and how it impacts content and viewership.
Prior to joining the company, Robert was Vice President, Research at NBCUniversal, working in national syndication. Earlier research roles included positions at ABC Television Network and Katz American Television. He has worked in television research for more than 25 years. Robert received a Bachelor’s Degree in Broadcasting & Film from Boston University.