Press release from A+E Networks, July 16, 2014:
A+E Networks® has established a new integrated division, the A+E Research & Analytics Team, which will be composed of four units that will work closely together and with their respective internal clients. The divisions include Brand Research, Digital Analytics & CRM, Multiplatform Analytics and Revenue Research. The team will report to Don Robert, who was recently appointed to the role of Senior Vice President, Research, A+E Networks.
As part of this new structure, Marcela Tabares will be promoted to Senior Vice President, Revenue Research, A+E Networks. Marcela and her team will continue to translate audience insights into compelling stories and will continue to position our brands to maximize the value of our audiences.
Tom Pellegrino will be promoted to Senior Vice President, Brand Research, A+E Networks, overseeing research for the company’s portfolio of six networks, A+E Studios® and A+E Networks’ International division.
Lee Boykoff will take on the expanded role of Vice President, Digital Analytics and CRM, where he will continue to lead Digital Audience Development, Digital Measurement and Digital Analytics. He will also now oversee both Digital Ad Sales Research and the growth of the A+E Networks’ CRM program, supporting all brands in the A+E Networks’ portfolio.
Julya Fridman also takes on an expanded role, as Vice President, Multiplatform & Distribution Analytics. She will now lead the Multiplatform efforts for A+E, including the measurement and valuation of content across all platforms, TV Everywhere reporting and set-top-box analyses. She will continue her work in Distribution to inform business strategy and pursue new distribution opportunities
Mr. Robert said, “We are fortunate to have strong incumbents to lead these teams, which will now be equipped to anticipate and answer questions about our relative performance and potential across a number of new and traditional areas of research. Together, these leaders and their teams will create meaningful, actionable insights across platforms that will help us maximize A+E viewership and value. I’m more excited than ever to be able to leverage such a qualified and energetic team.”