In Depth

Twentieth TV, Shine Plan Live Daytime Series

News Corp.'s Twentieth Television and Elisabeth Murdoch's U.K.-based production company Shine Ltd. are producing an American version of the live series "My Games Fever" for all the Fox owned-and-operated MyNetworkTV stations, to debut in December 2006.

The two-hour, commercial-free weekday show consists of multiple games that include home viewers through text messaging and online interaction.

"Fever" will air Monday through Friday, 1-3 p.m. (ET) and noon-2 p.m. (CT), with a second show shot each day for a West Coast feed. The series will be executive produced by Debbie Mason, who has experience producing U.K. game shows.

The announcement was made Wednesday by Paul Buccieri, president of programming for Twentieth Television, and Shine CEO Elisabeth Murdoch. Ms. Murdoch, the former managing director of News Corp.'s Sky Networks who founded Shine in 2001, is the daughter of News Corp. Chairman and CEO Rupert Murdoch. Shine made deals in 2003 to develop series in the U.S. market with Twentieth and for cabler HBO, but no previous shows have made it past the development phase.