Cheaper Players, New Titles Boost Format
The Nielsen Company today released its first standardized measure of TV advertising viewing and found that several shows had higher commercial ratings than program ratings when delayed viewing on digital video recorders was factored in. For example, NBC’s “The Office”…
Advertising technology firm Visible World formed a partnership with online advertising provider Tremor Media to extend Visible World’s targeting tools online. Visible World said it launched a new broadband division to support the extension of its targeting ad tools on…
Searching for shows that will bring young viewers back to the network, MTV has restructured its development department. Two executives were elevated and will report directly to Tony DiSanto, executive VP of series development, with a third to be named…
Nickelodeon announced an agreement with Marriott International and Miller Global Properties to create a chain of “Nickelodeon Resorts by Marriott” hotels worldwide. The companies said that as many as 20 hotels could be under construction by 2020, with the first…
Fox is extending its reality-fueled ratings dominance into the summer season, winning Wednesday night with the two-hour airing of “So You Think You Can Dance.” “Dance” tapped a 4.0 rating among adults 18 to 49, according to preliminary Nielsens, leading…
Fred Dalton Thompson, the former Republican U.S. senator who for five years has played a district attorney on “Law & Order,” is leaving the show after reports surfaced that he is ready to announce the formation of a presidential exploratory…
Apple will open its Apple TV product to YouTube starting in June, the company’s CEO Steve Jobs said at the D5 conference in Carlsbad, Calif. today. The YouTube deal marks the first time that Apple TV, which pipes iTunes content…
NBC Universal is so far declining comment on the status of Fred Thompson on “Law & Order” in the wake of reports that the former Tennessee Republican senator is readying to announce a presidential exploratory committee. Mr. Thompson, an actor…