In Depth

Bill Clinton Issues Media Challenge at Promax

Speaking to a standing-room-only crowd of marketers, branders and media executives from around the country, former President Bill Clinton challenged the press to “render complex messages to audiences without turning them into two-dimensional cartoons” as the next election approaches.

That challenge was issued to Promax/BDA attendees at the Hilton New York on Wednesday as the former president delivered the gathering’s keynote address.

Considering the average Promax participant controls 20,000 minutes of air time a year at their stations, President Clinton’s message to the media was clear, noting how certain messages from candidates and officials are never highlighted by the media because they didn’t fit in with how parties and issues are pre-branded by the press.

He also discussed how issues ranging from healthcare to the environment to the war in Iraq are influencing the future of the country, noting, “It’s cheaper to make more partners and fewer terrorists.”

Comparing show business to politics, the Democratic former president noted how the political shift back to the Republican Party in 2000 was due to the fact that “they were better branders than we were.”

(Editor: Horowitz)

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