State Farm Sponsors MLB’s Home Run Derby

By Jon Lafayette

State Farm will be the title sponsor of the Home Run Derby that will air on ESPN as part of Major League’s Baseball’s All-Star Week.

State Farm also agreed to become the official insurance company of Major League Baseball.

Terms were not disclosed, but baseball encourages it official sponsors to buy significant amounts of advertising from its media partners, which include Fox and Turner Broadcasting, as well as ESPN.

“The Home Run Derby is one of the most recognizable and exciting event properties during the Major League Baseball season, and it is fitting that a brand of State Farm’s stature will now become linked with it,” said Tim Brosnan, executive VP, Business of, Major League Baseball.

State Farm also has partnerships with 24 individual MLB teams.