Court TV Changes Name to truTV
Turner Broadcasting has picked truTV as the new name for Court TV.
Steve Koonin, president of Turner Entertainment Networks, said the name change reflects the network’s programming, which brings exciting, real-life stories to viewers.
The network also said it put four new projects into development in support of the new brand, including shows from Granada Television, producer of “Nanny 911”; Original Productions, co-producer of “Deadliest Catch”; Bunim/Murray Productions, creators of “The Real World”; and Tiger Aspect USA, producer of “Ms. Adventure.”
The new series follow neighbors feuding, the ski patrol and Texas oil wildcatters, all a far cry from the more cerebral legal and forensic fare for which Court TV has been known.
"The success of the Turner Entertainment Networks can be attributed in a big way to the fact that we have built strong brands that resonate with viewers," said Koonin. "With this new name, truTV joins its sister networks TNT, TBS and TCM in establishing itself a solid, identifiable brand, paving the way for continued growth."
The new name is scheduled to go into effect on Jan. 1.