In Depth

DirecTV Emmy Party

What: DirecTV’s 100 HD Emmy Party

Where: West Hollywood Municipal Park

When: Sunday, Sept. 16

Entertainment: DJ AM and DJ Brent Bolthouse

Highlights: DirecTV’s Emmy party was full of hot air, literally.

Centerpiece at the splashy fete was an anchored 60-foot-tall hot air balloon with an enclosed dance floor under the canvas. Partygoers entering the balloon sphere through its revolving doors were met with DJs AM and Brent Bolthouse spinning mashups and an intimate dance space, plus plenty of cozy couches.

Those not wanting to cut a rug mingled in the outside lounge. Thick red velvet curtains created a closed environment, blocking out the blinding light from the party entrance’s “HD Wall,” an 18-by-66-foot wall of flatscreen TVs that spelled out “100 HD.”

Inaugural event served dual purpose of celebrating the Emmys and promoting the launch of DirecTV’s 100 HD channels.

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