National Geographic Channel has reached out to marketing partners for two shows it is launching.
For “The Living Body,” which premieres Sept. 16, Nat Geo is joining with “Bodies: The Exhibition,” which uses preserved bodies to show what’s beneath the skin. Nat Geo and its local cable partners will get signage and print advertising where “Bodies: The Exhibition” is showing, while the exhibition gets online exposure from Nat Geo.
“Bodies: The Exhibition” is on view at the South Street Seaport in New York; Rosslyn, Va., outside Washington, D.C.; Columbus, Ohio; Branson, Mo.; Las Vegas; and San Diego. It opens soon in Pittsburgh and Cincinnati.
Nat Geo also has partnered with Men’s Health magazine to help launch “Incredible Human Machine,” which debuts Oct. 21.
Under the agreement, Nat Geo gets a full-page print ad in the October issue of Men’s Health, a dedicated e-mail blast, banner advertising on MensHealth.com and exposure in the Men’s Health Newsletter. Nat Geo also gets placements on Web sites and newsletters for the Men’s Health Urbanathlon, a race and health festival being held Sept. 29 in New York and Oct. 20 in Chicago.
Nat Geo will provide local cable advertising in New York, as well as online exposure, localized e-mail blasts and other sponsorship elements to help build awareness for the Men’s Health Urbanathlon.