A Long Strike May Mean Big Ad Loss to Repeating Late Night
With late-night talk shows going dark, movie advertising could take a hit because stars won’t be able to plug their material on Dave’s or Jay’s couch, Daily Variety reports.
Studios also are pulling advertisements during late-night fare, not wanting to have ads running while the shows are in repeats.
Broadcast networks could see a 10% to 15% dropoff in late-night viewership as reruns air, and cable networks with late-night programming (specifically Comedy Central) could see a bigger drop.
Also, a prolonged strike definitely would affect prime-time advertising on the broadcast networks, the paper said.
'Big Brother' Eyeing Early Jump Into Production
CBS’ “Big Brother” is part of the network’s strike contingency plan, as staffing has already started for the show, which usually airs in summer, Daily Variety reports.
“Big Brother” could be back on the air as early as February, Daily Variety said.
Ellen Tapes After Supporting Writers
Ellen DeGeneres, host of daytime talk show “Ellen,” returned to work Tuesday after sitting out Monday’s taping of her show in support of her striking writers, Broadcasting & Cable reports.
Ms. DeGeneres’ show employs WGA writers. She talked about the strike in her opening monologue during Tuesday’s taping, saying she loved her writers, but wanted to give audience members a show.
Trenches Dug on Both Sides for Long Strike
Both writers and producers are looking toward the long haul in the Hollywood strike, based on both sides’ combative nature during negotiations over the last three and a half months, the Hollywood Reporter says.
Concerned over possible intervention from the Directors Guild of America, some believe the WGA expedited its strike plans and also looked to inflict quick and immediate pain on the networks, the Reporter reports.
Eisner Calls Strike 'Insanity'Former Disney top exec Michael Eisner called the current writers’ strike “insanity,” and “too stupid,” the Hollywood Reporter said.
Speaking at a Dow Jones/Nielsen Media & Money conference, Mr. Eisner said writers were sacrificing income now for revenue the studios didn’t have yet.