Here Comes the Bride at WE

By Jon Lafayette

WE TV is getting hitched to wedding programming.

The “Bridezillas” network says it has a slate of new series and specials on nuptials for its WE GO Bridal multiplatform initiative, which includes a weekly night of programming and a dedicated online destination.

“WE TV’s wedding programming has defined the television bridal genre, and with these new offerings, the network continues to satisfy a huge consumer demand for niche bridal programming,” said Kim Martin, executive VP and general manager of WE TV. “This new investment in original wedding-related programming continues to position WE TV as the leader in providing a multiplatform destination for all things bridal.”

New WE series include:

-- “Bulging Brides,” starting Feb. 17, deals with women trying to shed unwanted pounds and inches in order to fit into their gowns. A personal trainer and a nutrition specialist put the ladies through a six-week regimen. WE acquired the series from Peace Arch Entertainment.

-- “Wedding Cake Masters,” premiering in September, showcases cakes made for the most extravagant weddings. The series is produced by Film Garden.

Specials include:
-- “Unforgettable Celebrity Wedding Gowns,” airing Feb. 11, features 16 famous wedding dresses worn by celebrities ranging from Elizabeth Taylor to Avril Lavigne. The special is produced by Kaos Entertainment.

-- “Culture Clash Weddings,” airing Feb. 13, features couples who agree to have a wedding in the style of a culture that is foreign to them. The special is produced by Brand New Entertainment.