In Depth

Massillon Cable Picks Up Big Ten Net

The Big Ten Network reached a carriage agreement with Massillon Cable TV, which has about 45,000 subscribers in Ohio.

Launched last year as a joint venture between the Big Ten conference and Fox Cable Networks, the Big Ten Network now reaches more than 30 million homes. However, it still is not carried by cable industry leader Comcast, which has a large number of subscribers in the Big Ten’s Midwestern base.

Comcast has been trying to get the network to agree to be part of a sports tier, but the network has balked at that arrangement.

Massillon will be carrying the Big Ten Network on expanded basic channel 33.

Massillon President Robert Gessner said carrying the network would not result in a change in basic-cable rates.

“Massillon’s subscribers will enjoy unparalleled coverage of Big Ten and [Ohio State] Buckeye sports, as well as campus programming featuring entertaining stories about what’s happening at their favorite university,” said Big Ten Network President Mark Silverman.