Tremor Media Links With Digitalsmiths

By Daisy Whitney

Online video ad network Tremor Media has partnered with video ad targeting firm Digitalsmiths to offer contextually relevant ads to the more than 800 Web sites in Tremor’s network, the companies announced today.

Tremor reaches more than 92 million unique visitors per month across its network of online publishers. With the Digitalsmiths partnership, Tremor will be able to offer targeted ads to marketers.

As Web video continues to proliferate, online ad networks like Tremor will increasingly look for partners to deliver more relevant ads.

Digitalsmiths competes with firms like Pluggd, Adap.tv and Blinkx that pair relevant ads with video content.