In Depth
Google, YouTube Veterans Launch How-to Site
A handful of former Google and YouTube employees are launching a how-to video site today with $8 million in funding in a round led by Tudor Investment Corp., the company announced today.
The site, www.howcast.com, features vides on topics such as how to hold a baby and how to build a laser security system.
Howcast is one of a growing number of how-to sites. It will compete against www.ExpertVillage.com and www.Wonderhowto.com, which launched last week.
Howcast offers a “directors program” for emerging filmmakers to contribute videos to the site. “Online video is generally split into two worlds: user-generated content and professional studio content,” Jason Liebman, CEO and co-founder of Howcast, said in a statement. “We think there’s an opportunity to bridge these worlds, and instructional video is a perfect place to start.”
The site will be ad-supported, with JetBlue on board to sponsor the travel section of the site at launch.
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