In Depth
Break.com Targets International Males
Break.com, the popular Web-video site aimed at male audiences, is setting up Web destinations catering to specific international audiences. The site will set up local pages in German, Japanese, Korean and Spanish, all targeting the 18-34 male demographic.
The new local pages will bring translated editorial copy to each audience, allowing Break’s advertisers to carry out global marketing campaigns.
Break Media CEO Keith Richman said, “Advertisers are looking to spend their ad dollars where they’ll find a dedicated and relevant audience to their brand.”
The local changes to the site will roll out over time, beginning with translated home pages and search capabilities. Break then will introduce country-specific information, categories and community sections.
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