BrightRoll Offers HD Ads Online

By Daisy Whitney

Online video ad network BrightRoll has introduced high-definition ad units, the company said today. This will allow branded advertisers to deliver marketing messages in hi-def online, the company said.

BrightRoll matches the ads with “hi-def ready” publishers, including Federated Media and Technorati. The average BrightRoll video campaign reaches more than 50 million unique users over a six-week period, the company said.