Indiana Jones is coming to Cartoon Network—sort of.

This Indiana Jones isn’t played by Harrison Ford. Instead, the stars are a set of specially molded Lego blocks. Instead of showing either the classic film from 1981, or even the new Paramount film being released May 22, “Indiana Jones and the Kingdom of the Crystal Skull,” the Turner-owned network will be telecasting “Indiana Jones and the Raiders of the Lost Brick,” a four-minute featurette aimed at kids who weren’t even alive when Mr. Ford first donned his famous fedora.

For Lego, which makes licensed play sets based on movie properties, the mini-movies are a good way of getting kids involved in a property. The shorts can show off the kinds of things kids can build better than an old-fashioned 30-second commercial can.

While many networks create tie-ins with movie companies eager to promote their films, this deal is with Lego, which will use the featurette to draw attention to its spots running during Cartoon Network’s action-oriented Toonami block.

Previously, Lego produced a film to promote its “Star Wars” products called “Star Wars: Revenge of the Brick,” a spoof based on “Star Wars—Episode II: Revenge of the Sith” that premiered on Cartoon Network in 2005.

“We’re thrilled to be working together with Cartoon Network on a second Lego animation exclusive, generating excitement for our mutual fans and audiences,” said Michael Pratt, senior brand manager at Lego Systems. “Following the success of our ‘Star Wars: Revenge of the Brick’ event, our new four-act feature movie is designed to combine the construction, fun and humor of Lego bricks and mini-figures with Indiana Jones’ adventure to celebrate another blockbuster Lego line of construction sets based on an iconic move property.”

To get maximum bang out of its mini-movie, Cartoon Network and Lego are looking to create something of an event.

When the first part of “Raiders of the Lost Brick” premieres on Cartoon Network May 10 at 9 p.m., it will be hosted by Shia LaBeouf, the young co-star of the “Crystal Skull” movie.

Before it airs, the network is running custom spots on cable alerting viewers to tune in; it’s also running online promotions at CartoonNetwork.com. A sneak peek at part one of the Lego film is available there beginning this week.

Next week, part two of the Lego film will be available online; following the premiere, the whole thing will be streaming.

CartoonNetwork.com also will offer users an Indiana Jones game.

“We look forward to enhancing the viewing and online experience at Cartoon Network with this exclusive, action-packed, multiplatform promotion around this much-anticipated film,” said Beth Goss, executive VP of Cartoon Network ad sales, marketing and enterprises.

Lego’s “Indiana Jones and the Raiders of the Lost Brick” was produced by M2 Films.