Online video studio Next New Networks partnered with ad targeting firm Collarity in a deal that will enable Next New Networks’ viewers to find videos and content that other Internet users with similar interests also like.

Next New Networks will roll out the Collarity tools first for its political reporting network Veracifier, the companies said.

Collarity will produce related video results based on the type of content a viewer watches or searches for, along with relevant ads.

“Our partnership with Collarity will allow Next New Networks to reach into the real interests of viewers and deliver better experiences for our vertical Web-based programming,” Herb Scannell, co-founder and CEO of Next New Networks, said in a statement.