Nielsen Adds ESPN Deportes to Hispanic Ratings Tracking Service

By Sergio Ibarra

Nielsen will begin tracking ratings for ESPN Deportes, the sports network’s 24-hour Spanish language outlet. Numbers for the channel will be included in the Nielsen Homevideo Index Hispanic Service.

Ratings information for ESPN Deportes will be available through NHIH beginning Monday.

“The addition of ESPN Deportes to Nielsen’s U.S. Hispanic cable service will provide sponsors with additional metrics to realize the value of investing on our network,” said Paul Green, ESPN Deportes’ vice president of advertising sales, in a statement. “The timing is especially good as we enter the 2009 upfront selling season.”

ESPN Deportes marks the sixth Spanish-language cable network to be fully rated by Nielsen as part of the Hispanic sub-sample, which counts about 1,722 Hispanic households, or 12% of the company’s National People Meter sample households.