In Depth
Susan Malfa to Lead Bravo, Oxygen Sales
NBC Universal named Susan Malfa to head sales for both Bravo and Oxygen.
Ms. Malfa, who had been executive VP for sales at Bravo, was also promoted to senior VP. She reports to Steve Mandala, executive VP of cable ad sales for NBC Universal, and Lauren Zalaznick, president of Bravo Media and Oxygen Media.
“This move allows us to focus on customer solutions for the sales marketplace across two of the fastest growing networks on television,” Ms. Zalaznick said in a statement. “Susan is a true strategist and 360 innovator, uniquely positioned to co-manage two powerhouse brand.”
The move follows a similar arrangement in research, where both Bravo and Oxygen’s departments report to Tony Cardinale.
NBC Universal acquired Oxygen last year.
(Editor: Baumann)
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