In Depth

Web Video: Over 10 Billion Served

Internet users in the United States viewed a record 10 billion Web videos in February, according to the comScore Web metrics service.

That’s a 3% gain in viewership over January 2008 and a whopping 66% increase year-over year. ComScore names Google sites (include YouTube) as the top draws, with a 35.4% share of online viewing. Fox Interactive, Yahoo!, and Microsoft sites took second, third and fourth place, respectively.

The service estimates that close to 135 million users spent an average of 204 total minutes each viewing Web video over the month. Users watched the videos for an average of 2.7 minutes, with an average monthly consumption of 75 videos per person.

(Editor: Baumann)