In Depth

ESPN, Ad Council Urge Men’s Health Care

The Ad Council and ESPN are joining forces to motivate men to take their health into their own hands.

The sports network and the advertising nonprofit will launch a series of PSAs designed to raise awareness about the importance of preventive medical testing for middle-aged men.

The ads are founded in concepts created for the campaign by the U.S. Department of Health and Human Services. They will debut this week on ESPN media across television, radio, print and the Web.

The PSAs are a pro bono initiative focusing on life-threatening illnesses and conditions including heart disease, cancer and chronic respiratory disease. They feature ESPN anchors Mike Golic, Mike Greenberg, Tony Reali, Woody Paige, Jim Rome and Stuart Scott, who was diagnosed with cancer in 2007.

“As I found out late last year, the big C doesn't know age, race or tax bracket,” said Mr. Scott, a “SportsCenter” host, in a statement. “Anything we all can do to erase this miserable disease, I’m honored to help try and do.”

The ads can be viewed at www.adcouncil.org and www.ahrq.gov/realmen.