Media buyer Initiative USA named Todd Gordon as senior VP, director of national broadcast.

Mr. Gordon joins the agency from MediaCom.

The addition of Mr. Gordon allows Initiative to promote Kris Magel, who joined the agency last year, to executive VP overseeing all national television. In addition to Mr. Magel, Mr. Gordon will work with Ray Dundas, who is also senior VP, director of national broadcast.

“I have known Todd for many years, and endorse him as a creative thinker who delivers fully integrated solutions for clients,” said Mr. Magel in a statement. “Todd has spent much of his career working on ‘challenger brands,’ which typically require their agencies to be smarter, faster, more innovative and more creative with their budget. This is a great match.”

(Editor: Jensen)