NBC Universal Co-Chair of Entertainment Ben Silverman is touting the advantages that his company offers to advertisers who want to reach viewers on broadcast, cable and the Web. He also gives TVWeek’s Josef Adalian and Andrew Krukowski props for getting a camera into the NBC Experience at the skating rink at Rockefeller Center.
TVWEEK EXCLUSIVE VIDEO
Mr. Silverman is also talking about his company’s upfront week plans and how his company is adjusting to a year-round programming system. That includes taking pilot pitches 12 months a year. For more exclusive upfront video, visit TVWeek.com's Upfront Navigator page.
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