Barbara Bekkedahl has been named Bravo’s vice president of sales. Bekkedahl will oversee the Bravo sales team, working with sales management teams on the East and West coasts as well as the regional sales offices in Chicago and Detroit.

Bekkedahl has more than 20 years of experience at cable properties such as Fox Family and Comedy Central. She was senior vice president of advertising for the Gospel Music Channel and executive VP of advertising sales for the Family Channel, Fox Family and ABC Family.

“Barbara is a welcome addition to our team and brings years of expertise and leadership in management and creating value in the marketplace. Her knowledge and experience will guide our ever-evolving business and 4D brand strategy,” Susan Malfa, senior VP of Bravo and Oxygen ad sales, said in a statement.

In addition, Jim Keller joins Bravo as the network’s director of East Coast sales, reporting to Bekkedahl. He was previously a national account executive on the 360 brand sales team at MTV.