ESPN360 Calls Bluff in Poker Deal

By Julieanne Smolinski

ESPN360.com has inked a deal with Bluff Media that will bring live coverage of marquee poker events to the broadband network.

The agreement sees ESPN360.com and ESPN Mobile TV, its 24-hour mobile platform, airing 24 poker events beginning today with the 2008 World Series of Poker. Other events packaged in the deal include the World Series of Poker Europe and select 2008-09 World Series of Poker Circuit events.

On ESPN.com’s World Series of Poker page (http://sports.espn.go.com/espn/poker/wsop), original content and video will supplement ESPN’s broadband, mobile and TV coverage of the World Series of Poker.

The World Series of Poker is set to start today at 6 p.m. ET and run until July 2.