Continuing its trend of product integration in reality programming, Bravo has added an agreement with Nexxus Salon Hair Care to its list of integrated sponsorship deals.

The partnership makes Nexxus the sole integrated sponsor of the upcoming season of Reveille Entertainment’s “Shear Genius,” a salon competition series. The agreement includes a sweepstakes, live voting, customized vignettes and off-channel and digital elements. Nexxus also is furnishing the prize for the winner of “Shear Genius,” which includes $100,000 and an apprenticeship with the hair care company.

The second season of “Shear Genius” premieres June 25 at 10 p.m.