Last month, Sony said it expects its Blu-ray-related business will approach $10 billion in annual revenue within three years while its liquid-crystal display television operations will return to profitability.

The company’s lofty goals were given credence by a report on high-definition television and Blu-ray adoption this week.

By 2013, 255 million global households will be receiving HD broadcasts—almost six times the 45 million getting HDTV at the end of last year—IMS Research said in a report this week. Within five years, annual HDTV shipments will total about 140 million units, which, while representing substantial growth, is still short of the approximately 195 million liquid-crystal display and plasma sets NPD Group unit DisplaySearch said last month would be shipped in 2011.

Most of the ramp-up will take place within the next three years, as the U.S. and European countries add satellite television service and digital video recorder set-top boxes to switch over from analog to all-digital broadcasts.

Such growth will be fed by “the rapid addition of HD channels on all platforms and increased consumer awareness of HD offerings and the equipment necessary to receive HD programming,” said IMS research analyst Shane Bradley, who wrote the study. “Infrastructure upgrades and technologies such as Switched Digital Video are alleviating bandwidth constraints in the cable and Internet-protocol segments, allowing for expanded HD channel offerings.”

If HDTV growth will be fast, however, Blu-ray growth will be even faster, IMS said.

Sony’s Blu-ray platform, which was a $7.1 billion industry last year before it won the next-generation format war against Toshiba’s competing HD DVD format in February, will catapult to about $46 billion within the next five years. The almost sevenfold jump in Blu-ray adoption will be led by the Asia-Pacific region, said Mr. Bradley.