NBC Sticks With 'Infront' Presentation

By Josef Adalian

The "infront" is back.

NBC Entertainment Co-Chairman Marc Graboff said Monday that the network will once again reveal its schedule in April at what it dubbed its "infront" presentation. The network believes the strategy helped it sell more ad time this year.

"Advertisers liked it," Mr. Graboff said.

As for whether the network will revive "The NBC Experience"—the multimedia event the network held during Upfront Week in May—Mr. Graboff said no decision has been made. It's possible the network might simply throw a party during the upfronts, he added.

Fox has already said it will hold its upfront on Monday of upfront week, the day NBC traditionally holds its event.