While most adult cable and satellite subscribers say they prefer to watch TV on their TV sets, one third of all adult broadband subscribers say they have watched at least one TV show on the Internet, according to a Cable & Telecommunications Association for Marketing study conducted by Nielsen. Here are some of the more popular TV-related activities being pursued online by TV viewers.

Which TV-related activities have you done online?

Read background info about a show’s cast member—39%
Viewed a show’s previews—38%
Read background info about the show or the show’s characters—37%
Viewed a behind-the-scenes video clip—27%
Read or viewed a show cast member’s interview—26%
Viewed a show’s bloopers—22%
Viewed a show’s deleted scenes—20%

Source: “CTAM Tracking the Evolving Use of Television and Its Content: Wave 4 Trend Results and Analysis” Study (2008)