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Osbournes' New Variety Show to Fox

Series Starring Family Bows in ’09

The Osbournes are headed to Fox.

The network has won the rights to a new-style variety show that will star Ozzy Osbourne and his brood, to will be produced by FremantleMedia North America (“American Idol”). The project, first reported by TVWeek.com last month, attracted strong interest from all four major networks.

Fox will produce at least six episodes of the show, which likely will premiere in late winter or spring 2009 and could be paired with “American Idol.”

ABC, CBS and NBC also offered a six-episode commitment to the project, the first time that has happened since Mark Burnett’s “The Contender” and possibly the 2000 sale of “Big Brother,” according to a person familiar with the offers.

The show’s working title is “The Osbournes: Loud and Dangerous.” James Sunderland, a veteran of British variety shows, will executive produce.

Mr. Osbourne, wife Sharon and offspring Jack and Kelly will participate in the show, which will resemble modern-day European variety shows that mix elements of competition, stunts and performance. One person familiar with the pitch compared it to a combination of the popular Spanish-language series “Sabado Gigante” and the German game-show format “Wetten, dass?” (Wanna Bet?).

Neither FMNA nor Fox would discuss financial specifics of the deal. However, FMNA was asking in the vicinity of $225,000 to $275,000 per episode for the services of the Osbournes, according to executives who heard the pitch for the show.

Mrs. Osbourne remains in first position to NBC for the FMNA-produced competition series “America’s Got Talent.” That means Fox will have to schedule its Osbournes show around Mrs. Osbourne’s “Talent” production schedule.

That shouldn’t be a problem, however, since Fox likely will want to air the Osbournes project in the winter, when it can use its “Idol” platform to promote the new show.

FMNA Chief Creative Officer Eugene Young has been spearheading the Osbournes variety show, building on his relationship with Mrs. Osbourne on “Talent.” Mr. Young worked closely with the William Morris Agency’s Mark Itkin and John Ferriter, whose company represents FMNA and just recently began representing the Osbournes.

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