Comcast Interactive Media has hired Karin Gilford as senior vice president of Fancast and online entertainment. She most recently was VP/general manager of Yahoo Entertainment.

In her new role Ms. Gilford will manage Comcast’s video and entertainment Web site, Fancast, in addition to expanding on CIM’s digital entertainment offerings.

“[Ms. Gilford] understands our vision for a seamless, multiscreen entertainment experiences and how the Internet can and should play a role in managing that experience,” CIM President Amy Banse said. “Her proven track record of developing and growing multiple online entertainment businesses from TV to music to movies will be a tremendous asset to Fancast and our online entertainment strategy.”

During her eight years at Yahoo, Ms. Gilford oversaw the relaunch of Yahoo TV, doubling traffic and revenue for that property, as well as increasing unique visitors to all-time highs. She also led Yahoo Movies to the top spot among similar portal sites.