In Depth

YouTube Up, Fox Down in Video Streams in June

Fox Interactive Media’s online video delivery, led mostly by MySpace viewership, took a 26.9% dip in total streams, streaming 240 million clips in June compared with May’s 328 million, Nielsen Online said.

Unique viewers, however, were down only 3.9%, with 17.3 million uniques in June compared with 18 million the month before.

Fox remains second to YouTube, as the Web video giant saw a month-to-month increase in unique visitors, reaching 71.8 million users, up 5.6% from May’s 68 million.

YouTube users streamed 4 billion video clips during the month of June, a 5.3% increase from May’s 3.8 billion streams.

The numbers reflect the fluctuations in online video activity. While both total streams and unique viewer numbers were up for YouTube, those increases come a month after YouTube saw decreases in both categories from April to May.

Yahoo! came in third in Nielsen Online’s rankings, streaming a total of 212 million clips yet reaching 23.8 million unique viewers, more than Fox Interactive Media.

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LDA - Chief Exec Monthly Store LTD

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LDA - Chief Exec Monthly Store LTD

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LDA - Chief Exec Monthly Store LTD

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LDA - Chief Exec Monthly Store LTD

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LDA - Chief Exec Monthly Store LTD

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LDA - Chief Exec Monthly Store LTD

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